We’ve been saying for a while now that we like to approach health communications with creativity and a deep understanding of the communities we serve, but what does that even look like?
We’ve been creating health-related campaigns to promote vaccinations, highlight hospital services and to encourage people to eat healthy: topics that are important, and yet, often hard to talk about because people have strong feelings when it comes to talking about health, especially since the pandemic.
What makes our campaigns different you might ask. Our campaigns are built on cultural relevance, meaningful collaboration, and humor.
Our process starts with the people. Through tools as surveys, focus groups, and our knowledge as members of the community we learn what matters the most to our audience, their challenges, fears, and what inspires trust. This shapes every aspect of our campaign, making sure that people will relate to our messaging.
Because we create bilingual campaigns, we aim to find common ground across cultures, see what experiences we share that we can all relate to, and draw inspiration from it to create engaging storytelling-style campaigns.
Health communication isn’t effective if it’s inaccessible. That’s why we ensure Spanish-language campaigns lead to Spanish-language services. Promoting a service that people can’t fully access only adds to frustration, so we prioritize removing barriers wherever possible, offering practical suggestions that are easy to implement to better serve the community.
We’ve got your back
This campaign was created for the NNPH Sexual Health Clinic. Through animated cartoons and using common phrases we managed to make a fun and non-explicit campaign that effectively delivered the message.
La Rosa de 5210
Here we drew inspiration from La Rosa de Guadalupe, a popular telenovela/soap opera famous for its dramatic moments, and we crafted an ad that was both informative and entertaining.
La Suegra
This was a campaign created to promote COVID vaccination. Relationships with our in-laws are something we all joke about, no matter our cultural background, and we tapped into that to create an ad that felt familiar.
If you got it, I don’t want it.
This was another campaign to promote vaccines. This time not only for COVID, but also including other respiratory illnesses. We know people are a bit tired of hearing about COVID now that the emergency has passed, so keeping their interest by including vaccines they do get regularly to reinforce the idea that it doesn’t matter what you can catch, you don’t want to catch any virus at all. This way, we encouraged the public to get vaccinated and take preventive measures to avoid spreading illnesses no matter which of them it is.
We’re proud of the work we’ve done, and how by focusing on cultural relevance, accessibility, and genuine collaboration, we connect with communities in ways that lead to real impact.