Nombre del autor:Ivet Contreras

At IC Media, we specialize in connecting people to the resources they need to succeed. This year, we collaborated with Northern Nevada Public Health to tackle the challenges food entrepreneurs face in Washoe County. Our solution was the Food Business Resource Fair, a hands-on, accessible event designed to simplify licensing and permitting processes for local […]

In my last post I talked about the differences between translation and transcreation (if you haven’t read it yet, click here to check it out!), and how it’s not just about swapping words. So I thought I’d share with you what the process looks like using a recent campaign we did as an example. One

Mascarilla puesta. Siga adelante. If you know Spanish, I’m sure you just thought, WTF does that mean. If you don’t know Spanish, let me just say you’d say WTF too if you knew Spanish.  But for the record, it reads Mask on. Move on.  Sounds alright in English, right? But in Spanish… it’s definitely WTF.