3 of 5 reasons I started IC Media Strategy: Don’t sell me, tell me

By Ivet Contreras, Founder of IC Media Strategy I covered hundreds of stories as a reporter. I learned how to ask the right questions, to listen with an open mind, to convey emotion and connect not only with the audience but with the people that opened their hearts and doors to me and trusted me […]

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2 of 5 reasons I started IC Media Strategy : One size DOES NOT fit ALL.

By Ivet Contreras, IC Media Strategy Founder “All you have to do is speak Spanish to them and incorporate [stereotypical elements] sombreros and bigotes, oh and tacos into your marketing strategy and you’ve got the Latino audience in your pocket.” – Anonymous Cringe. Hispanics are the fastest growing minority consumer group in the U.S., so it makes […]

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1 of 5 reasons I started IC Media Strategy: Too many missed opportunities

By Ivet Contreras, IC Media Strategy Founder I spent several years on the receiving end of hundreds, if not thousands, of press releases and media pitches as a TV reporter, producer, and assignment desk editor. Most of my news career was in Spanish media, so if I wanted to cover a story suggested by these PR […]

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