Latest Blog Entries
Avoid WTFs: Translations vs. Transcreations
Translation and transcreation are two different approaches to adapting content for different languages and cultures. While both aim to convey the original message, they have distinct purposes and methods. Translation involves converting text from one language to another while maintaining the same meaning and style. On the other hand, transcreation goes beyond literal translation by adapting the content to resonate with the target audience, taking into account cultural nuances and preferences... Read more
Google Translate Could Never...*hair flip*
While Google Translate is a powerful tool, it often falls short in capturing the nuances and cultural contexts that a professional translator or transcreator would consider. It's great for getting the gist of a text, but for marketing content, idiomatic expressions, or culturally sensitive material, human expertise is irreplaceable. Machines can't yet understand the subtleties that make language so rich and engaging... Read more