Latest Blog Entries
Avoid WTFs: Translations vs. Transcreations
Translation and transcreation are two different approaches to adapting content for different languages and cultures. While both aim to convey the original message, they have distinct purposes and methods. Translation involves converting text from one language to another while maintaining the same meaning and style. On the other hand, transcreation goes beyond literal translation by adapting the content to resonate with the target audience, taking into account cultural nuances and preferences... Read more
Google Translate Could Never...*hair flip*
While Google Translate is a powerful tool, it often falls short in capturing the nuances and cultural contexts that a professional translator or transcreator would consider. It's great for getting the gist of a text, but for marketing content, idiomatic expressions, or culturally sensitive material, human expertise is irreplaceable. Machines can't yet understand the subtleties that make language so rich and engaging... Read more
Serving Success: Supporting Food Businesses
At IC Media, we specialize in connecting people to the resources they need to succeed. This year, we collaborated with Northern Nevada Public Health to tackle the challenges food entrepreneurs face in Washoe County. Our solution was the Food Business Resource Fair, a hands-on, accessible event designed to simplify licensing and permitting processes for local food businesses... Read more
Celebrating Four Years of Trusted Community Care: St. Peter’s COVID-19 Vaccine Clinics
Flashback to 2021- Latinos in Washoe County, Nevada, faced significant challenges during the COVID-19 pandemic, experiencing disproportionate impacts due to systemic barriers and social inequities. Limited access to vaccines and rampant misinformation left many Latino families vulnerable, especially as many served as essential workers who couldn’t afford to stay home... Read more
Cheers to 2024
As the year comes to a close, we want to take a moment to thank you. Whether you partnered with us on a project, followed along with our journey, or simply cheered us on from afar, your support means the world to us. 2024 was a year of growth and connection for IC Media. We’re especially proud of some standout moments... Read more