We break
barriers.

meet IVET.

Award-winning TV Reporter turned Communication Strategist
After a decade in bilingual print and TV news, Ivet Contreras launched the multicultural communications firm IC Media Strategy in 2018 - motivated by the gaps of language and culture she saw first-hand in key informational campaigns.

Before launching IC Media Strategy, Ivet held various positions in English and Spanish media outlets in Northern and Southern Nevada and contributed to national news. Ivet covered stories in Nevada that forever marked our lives like the school shooting at Sparks Middle School and the Las Vegas Massacre. Ivet also interviewed several key local, state and presidential politicians and was appointed to cover the Nevada Legislative session in 2013 and 2015 for Univision.

Ivet grew up bilingual and bicultural in Incline Village and at a very young age she became the translator for her parents, friends and neighbors. Since then she's felt the genuine responsibility to communicate effectively to everyone in the community in the most linguistic and culturally competent way.

Ivet and her multilingual team have helped dozens of clients with award-winning statewide and regional health, sports, legislative and DEI campaigns.
Most recently, Ivet was honored to be selected as one of Sierra Nevada's Most Influential Women of 2021.

What makes Ivet stand out in this field is that there are no "hard-to-reach communities" for her and her team. Ivet's gap-bridging, barrier-breaking strategies have shown impactful results and engaged communities like Nevada has never seen before.

meet the team that makes things happen.

Indira Wislocki

Born and raised in Argentina, Indira Wislocki became an activist at a very young age, which led her to study Anthropology & Ethnolinguistics at UNR in order to have the tools to make an impact in her community.

Due to the lack of resources available in her country, she trained herself in different fields to better serve Non-profits and grass-roots organizations, including web development, social media management, advertising, and community outreach.

Indira has focused on social issues like domestic violence, reproductive rights, adult literacy, and poverty, implementing programs to fill in the gaps in government assistance. From 2018 to 2020, she also served small rural communities in Thailand and Cambodia, teaching English, Science, and History, and organizing childcare programs.

Indira joined the IC Media team in 2021, where she continues to advocate for the rights she believes we all deserve.

Janette ZAMBRANO

Janette Zambrano is a Las Vegas-based communications professional with more than 13 years of experience in journalism, communications strategy, media relations, community engagement, and content creation. She began her career as a multimedia journalist and later transitioned into leadership roles including Communications Director, Communications Specialist, and Senior Manager of Community Engagement.

A bilingual English and Spanish speaker and two-time Emmy Award-winning journalist, Janette is passionate about connecting communities with timely, accessible, and impactful information. Her work focuses on strategic communications, press outreach, storytelling, and community-centered engagement initiatives that help organizations build trust and meaningful relationships with diverse audiences.

MIRKA CHAVEZ

Mirka Chávez is a Content Creator and Marketing Professional with a Bachelor's Degree in Business Administration. She combines creativity with strategic thinking to help brands tell authentic stories and build meaningful connections with their audiences. Specializing in video production, editing, and content strategy, Mirka creates engaging content that aligns with each client's goals while strengthening their digital presence. With ongoing professional development in digital marketing, advertising, and social media strategy, she brings both business insight and creative vision to every project. Passionate about video editing and storytelling, Mirka is always exploring fresh, original ideas that help brands stand out, connect with their audience, and communicate their identity in an authentic way. She believes the best content is built on a balance of creativity and strategy, creating stories that inspire trust, foster relationships, and drive meaningful growth.

why us?

We make sure our approach is authentic.

We are the only agency in Northern Nevada with a focus on Hispanic Strategy/Outreach and with the knowledge and tools to allow your message to reach a larger audience. We carefully craft an all-inclusive strategy that takes skills, experience and cultural understanding to create a strong and meaningful interaction and one that connects with this flourishing community. We make sure not to make the mistake that many agencies do by using a one-size-fits-all approach when trying to reach the Latino population.

We carefully craft an all-inclusive strategy that takes skills, experience and cultural understanding.

We break barriers.