We break
barriers.

meet IVET.

Award-winning TV Reporter turned Communication Strategist
After a decade in bilingual print and TV news, Ivet Contreras launched the multicultural communications firm IC Media Strategy in 2018 - motivated by the gaps of language and culture she saw first-hand in key informational campaigns.

Before launching IC Media Strategy, Ivet held various positions in English and Spanish media outlets in Northern and Southern Nevada and contributed to national news. Ivet covered stories in Nevada that forever marked our lives like the school shooting at Sparks Middle School and the Las Vegas Massacre. Ivet also interviewed several key local, state and presidential politicians and was appointed to cover the Nevada Legislative session in 2013 and 2015 for Univision.

Ivet grew up bilingual and bicultural in Incline Village and at a very young age she became the translator for her parents, friends and neighbors. Since then she's felt the genuine responsibility to communicate effectively to everyone in the community in the most linguistic and culturally competent way.

Ivet and her multilingual team have helped dozens of clients with award-winning statewide and regional health, sports, legislative and DEI campaigns.
Most recently, Ivet was honored to be selected as one of Sierra Nevada's Most Influential Women of 2021.

What makes Ivet stand out in this field is that there are no "hard-to-reach communities" for her and her team. Ivet's gap-bridging, barrier-breaking strategies have shown impactful results and engaged communities like Nevada has never seen before.

meet the team that makes things happen.

claudia castañeda

Born and raised in Winnemucca, Nevada, Claudia Castañeda is a first-generation Mexican-American with a strong passion for social issues, which led her to pursue a Master's in Social Work at the University of Nevada, Reno.

Claudia has over 20 years of experience in community and media outreach, organizing, and building/establishing relationships within underrepresented and underserved communities. Claudia has focused on social priorities like youth, immigration, and suicide prevention and has managed and implemented Youth Leadership Summits for over thirteen years for Hispanic and Native American high school students in Nevada. She also volunteers and serves on boards with numerous respected organizations, including the Sheriff's Community Engagement Committee, Board of Directors Secretary for High Desert Montessori, and Northern Nevada Subcommittee and Immigration Committee for the Nevada Hispanic Legislative Caucus. Claudia has worked for numerous respected organizations, including but not limited to the Indian Health Board of Nevada, Hispanic Chamber of Commerce, Nevada 2-1-1, Crisis Call Center, and AmeriCorps TVC.

Resourceful, an activist, and an advocate with deep roots in the State of Nevada and surrounding communities and extensive experience in the field, Claudia joined the IC Media Strategy team as the Community Relations Specialist in 2021, while continuing to wear several hats and serve the community. Claudia is also a single mom to an active 7 year old boy and enjoys the outdoors, traveling and attending rallies during her free time.

Indira Wislocki

Born and raised in Argentina, Indira Wislocki became an activist at a very young age, which led her to study Anthropology & Ethnolinguistics at UNR in order to have the tools to make an impact in her community.

Due to the lack of resources available in her country, she trained herself in different fields to better serve Non-profits and grass-roots organizations, including web development, social media management, advertising, and community outreach.

Indira has focused on social issues like domestic violence, reproductive rights, adult literacy, and poverty, implementing programs to fill in the gaps in government assistance. From 2018 to 2020, she also served small rural communities in Thailand and Cambodia, teaching English, Science, and History, and organizing childcare programs.

Indira joined the IC Media team in 2021, where she continues to advocate for the rights she believes we all deserve.

Single mom of a tireless 8 years kid, world traveler, she continues to serve her community and everyone who reaches out for help in her free time.

why us?

We make sure our approach is authentic.

We are the only agency in Northern Nevada with a focus on Hispanic Strategy/Outreach and with the knowledge and tools to allow your message to reach a larger audience. We carefully craft an all-inclusive strategy that takes skills, experience and cultural understanding to create a strong and meaningful interaction and one that connects with this flourishing community. We make sure not to make the mistake that many agencies do by using a one-size-fits-all approach when trying to reach the Latino population.

We carefully craft an all-inclusive strategy that takes skills, experience and cultural understanding.

We break barriers.